Topics
 
 
   
The 9th International Marketing Trends Congress will be organised around thematic workshops, which will be an opportunity to cover the various trends in terms of :
   
marketing strategy
Consumer behaviour
Corporate social responsibility
Distribution
Brand and communication
Relationship marketing
International marketing
Sales strategy
Internet marketing…
   

Selection
 

All the presentations will go through a thorough selection procedure, which will be ensured by the congress Scientific Committee of the Congress.
The papers will be evaluated through a double blind review process. The selection will be made on the basis of the publication rules of the major marketing research reviews, and will be done in line with the past experience of the Congress, however seeking to preserve the diversity of the various points of view.
The acceptance of a paper implies that at least one of the authors must attend the Congress and present the paper.

 

Guidelines
 

The formal publication rules are those of all International academic publications and journals. To be published your paper must meet the following publication requirements :

The submission should be 20 (min) to 30 pages (max) long
The paper can be written in English, French, German, Spanish or Italian
Name of authors and co-authors on the front page
University address, telephone number and e-mail address on the front page
Title and content starting from the second page
Font Times New Roman 12
Space 1.5
Margins 2.5 cm (top, bottom, right, left)
Immediately after the title, publication summary in English and (optional) in your local language
Bibliography at the end of the paper (use academic format for references)
Use also academic format for formulas, figures and tables
Appendixes after the bibliography

Once received, your paper will be reviewed by 2 anonymous readers who are all Marketing professors with high academic standards.

Deadlines
 
   
1 September 8th 2008
submission of papers by e-mail to venice_paris_marketing@escp-eap.net
   
2 October 20th 2008
paper acceptance, readers comments back to authors
   
3 November 22nd 2008
final papers sent to venice_paris_marketing@escp-eap.net
   
4 January 16th – 17th 2009:
9th International Marketing Trends Congress, in Paris
   

 

Should you need any additional information
 

Please do not hesitate to get in touch with us at
venice_paris_marketing@escp-eap.net
Or at the following numbers :
Tel : +33 1 45 03 15 33
Mob : +33 6 43 20 28 67
Fax : +33 1 42 30 56 90