International Congress "Marketing Trends"
Venice, 20^th-21^st January 2006

Marketing Strategy

ANDREANI J.C. ESCP-EAP - CONCHON F., Institut INSEMMA ESCP-EAP - ELOUET F., SAVART E., ESCP-EAP, France
Tendances du Marketing des Services et Implications pour les Secteurs de la Santé

BANDE VILELA B.- VARELA GONZALEZ J. A.- PILAR FERNANDEZ F., Universidad Saint Jacques de Compostelle, Spain
Person-Organization Fit, OCB and performance : an empirical investigation in the spanish sales context

BEERLI PALACIO A.- MARTIN SANTANA J.D.- QUINTANA DENIZ A., Universidad de las Palmas Gran Canaria, Spain
Los factores internos de la empresa come antecedentes de la orientacion al mercado de las empresas hoteleras

BEN LAKHRECH N.- ROEHRICH G., IAE Grenoble, France
Les caractéristiques du concurrent menaçant

BERNEMAN C., PETIT C., ESC St Etienne, France
Festivals and product life cycle: an exploratory study in the Rhône-Alpes region

BOISTEL P., IAE Rouen, France
Le management de la réputation chez Sernam : application du modèle IPS

BORIES D., ESC Clermont, France
Le processus de création, développement et maintien de la confiance dans le cadre des relations acheteurs-vendeurs.

BURRESI A. - RANFAGNI S., Università degli Studi di Firenze, Italy
Modelli di supply chain e reti cognitive per l’innovazione di prodotto nel sistema moda di fronte alle logiche emergenti di decentramento produttivo

CANTONE L., Università degli Studi di Napoli Federico II - ABBATE A., Università di Salerno. Italy
Linking shareholder value creation to marketing equity: the virtuous circle of marketing investments

COLLESEI U. – CHECCHINATO F., Università Ca’ Foscari Venezia, Italy
Le attività di marketing e comunicazione nelle aziende italiane

CURBATOV O.- PAVLIDIS P.- GAY M., IUT de Saint Denis Paris 13, France
Le Knowledge Marketing ou le détournement du marketing

FERNANDEZ P., Universidad del Pais Vasco- VARELA J. A., BANDE B., Universidad de Santiago de Compostela, Spain
Antecedentes internos del rendimiento de los programas de desarrollo de nuevos productos: el efecto moderador de la turbulencia tecnológica
tecnológica

FERNANDEZ MUNIZ B.- MONTES PEON J. M.- VASQUEZ ORDAS C. J., Universidad d'Oviedo, Spain
Occupational Safety Culture as Tool of Marketing: Incidence on Employee Satisfaction and Relational Capital

GUILLON F., ISAB Group, France
Marketing and Ethics: The Case of Food and Health towards a Managerial Grid

HERNANDEZ B., JIMENEZ J., MARTIN M.J., Universidad de Zaragoza, Spain
Perceived usefulness and ease of use in the technological organizational behaviour

KNOX H. - O'DOHERTY D., University of Manchester - VURDUBAKIS T., Lancaster University - WESTRUP C., University of Manchester, UK
The Spanish Prisoners: Knowledge, Trust and Deceit in e-Marketing

LADO N., Universidad Carlos III de Madrid - LICANDRO O., Catholic University, Uruguay - TORRES A., Universitat Pompeu Fabr, Spain
Importance provoked by a financial crisis: a dynamic analysis of the Uruguayan case

MARCHI G. - MARTINELLI E. - NARDIN G., Università di Modena e Reggio Emilia, Italy
Il marketing come funzione di intermediazione della conoscenza. Alcune esperienze nel sistema moda

MARÍN CARRILLO G. M.- SEGOVIA L. C.- GASQUEZ ABAD J. C., Universidad de Almeria, Spain
Application of factorial analysis and regression models to the formation of marketing competitive advantages in local firms

MARINOV M.A., University of Gloucestershire - MARINOVA S.T., University of Birmingham, United Kingdom
Marketing Strategies of Foreign Breweries in Central and Eastern Europe

MARTINEZ CARABALLO N., Universidad de Zaragoza, Spain
Relationship marketing and IT: keyfactors of helpdesks intrafirm diffusion

MATTMULLER R.- TUNDER R.- IRION T., European Business School, Autriche
Funktionen des Marketing zum Innovationserfolg

MINQUET J.P., ESCP EAP, France
Sport, Finances, Marketing et Contrats Implicites: l’exemple du Football

OLLIVIER A., ESCP-EAP, France
Comment concilier en marketing la logique managériale et le contrôle de l’actionnaire?

ROCHETTE C., Université d’Auvergne, France
Le marketing en Roumanie : une étude exploratoire de la perception des directeurs marketing

ROEHRICH G., ESA Grenoble Université Pierre Mendès France- BYLYKBASHI S., CERAG Grenoble, France
Simulation du marché et de la concurrence par les automates cellulaires

RONDÁN CATALUÑA F.J. - NAVARRO GARCÍA A. - DÍEZ DE CASTRO E.C. University of Seville, Spain
Strategic Groups: the case of the Spanish franchising

SCIARELLI S., Università degli Studi di Napoli Federico II, Italy
Etica e marketing: questioni teoriche e aspetti pratici

SAN MARTIN GUTIERREZ S., Universidad de Burgos, Spain
Una comparacion del compromiso organizacional del trabajador espanol y del trabajador mejicano.

VARALDO R., Scuola Superiore S. Anna - DALLI D., Università di Pisa - RESCINITI R., Università del Sannio, Italy
Marketing-non-marketing all’italiana: virtù, limiti e prospettive

VESCOVI T. - GAZZOLA P., Università Ca' Foscari Venezia, Italy
Strutture e uso degli strumenti di marketing e comunicazione nelle imprese del Regno Unito. Primi risultati di una ricerca europea

VOSS G.B., University of North Carolina Chapell Hill, Great Britain- VOSS Z.G., Duke University, USA
Strategic learning orientations and competitive density: When what you know will ( and won't) help you

WIEDMANN K-P, University of Hannover, Germany
Exploring Reputational Challenges as a Basis for a Successful Planning of Service Marketing – Conceptual Reflections and Empirical Evidence concerning Development

Homepage - Scientific Committee - Papers

Consumer Behaviour - Marketing Strategy - Marketing Mix - Brand - Communication - Distribution - Relationship Marketing - Internet Marketing

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