the eighth time, we are pleased to invite both academics and professionals in Paris to get together for the International Marketing Trends Congress.

In the Business World, the Venice-Paris International Marketing Trends Congress has proven to be a unique place to get together and share new perspectives on key Marketing issues.

In the challenging context of a constantly changing environment, the aim of the congress is to help identify how to build up true innovations, and determine what are the key factors and the new players influencing the Marketing strategies and their implementation.

With over 400 speakers and contributors, from more than 30 different countries, the International Marketing Trends Congress offers a great variety of conferences and covers a wide range of topics, from a global point of view as well as from an in-depth perspective. It is an ideal platform to find out more about how the new consumers think and behave, how they react to the various media profiles and campaigns, where they search for information on the products and services, what values companies should develop and highlight to best meet their expectations... The congress is not just about marketing-mix, brand extension, communication strategies or distribution alternatives, it strives to look towards the future and provide insights for a successful relationship with the customers and clients.

The International Marketing Trends Congress is a unique think tank that interacts with leading business professionals, top academic experts, researchers and benefits from a wide panel of views and experiences.

The 2009 congress will be the 8th edition of the International Marketing Trends Congress. It will take place in Paris, on Janaury 16th and 17th.

Entrata Ca’ Foscari

 


VENICE-PARIS MARKETING
c/o ESCP-EAP
79, avenue de la République - 75543 Paris Cedex 11 FRANCE
tel.+33 (0)6 43 20 28 67
Fax : +33 (0)1 42 30 56 90
E-mail:
venice_paris_marketing@escp-eap.net
Website:
www.escp-eap.net/conferences/marketing/

The congress themes
 

  The 2009 Marketing Trends Congress will be organized around thematic workshops, which will be an opportunity to cover the various trends in terms of :
     
Marketing strategy  
Consumer behavior  
Corporate social responsibility  
Distribution  
Brand and communication  
Relationship marketing  
International marketing  
Sales strategy  
Internet marketing…  
     
  The various industrial sectors investigated include:
     
Consumer goods  
B2B  
Services  
Automotive  
Tourism  
Industrial goods  
Luxury goods  
Media businesses  
Healthcare  
New technologies...  

 

 Language
 
 
French, Italian, English, German and Spanish are the official languages of the congress. Simultaneous translation will be provided for the plenary sessions.

Moreover, for this new edition all the slides used for the presentations will be written in English in order to facilitate the debate and make the discussions even more open and richer.